Google Cracks Key Security Code, Calls for New Standard

February 24th, 2017


Google on Thursday announced that its two years of collaboration with CWI resulted in the launch of a successful attack against the SHA-1 cryptographic algorithm, a widely used standard protocol used to protect sensitive data in millions of computers. The breakthrough research, led by Marc Stevens of CWI and Ellie Bursztein of Google, shows that the industry needs to send the SHA-1 standard into retirement, Google said, because the attack they were able to generate shows that the algorithm is no longer secure.

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Google Cracks Key Security Code, Calls for New Standard

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SEO How-to, Part 5: Keyword Research in Action

February 24th, 2017

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse …

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SEO How-to, Part 5: Keyword Research in Action

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7 Reasons Customer Service Agents Lose Sales

February 24th, 2017

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting …

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7 Reasons Customer Service Agents Lose Sales

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Social Marketing Grows Up

February 23rd, 2017


Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn’t we all subscribe to the idea that a disgruntled customer would tell many more people about a brand’s shortcomings than a happy customer would sing its praises? Didn’t we all accept that a social megaphone could be a brand disaster if not handled properly?
Yes, and yes, we did all that. It’s not wrong, at least not totally.

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Social Marketing Grows Up

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Apple’s New Space Station Ready for Takeoff

February 23rd, 2017


Apple on Wednesday announced that its long-awaited new headquarters, anchored by a 2.8 million square foot mothership building, is near completion. Named “Apple Park,” the complex will make its official debut in April. The 175-acre campus, which falls somewhere between the Pentagon and an Olympic village in terms of size, is the fulfillment of the dream of Apple cofounder Steve Jobs. It will be the new home for more than 12,000 corporate employees. It will take about six months for staff to relocate to the campus.

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Apple’s New Space Station Ready for Takeoff

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